Shell V-Power

Shell V‑Power is a dynamic motion design and visual style development project created in collaboration with an advertising agency to elevate the visual identity and presentation of Shell’s premium fuel product. The work includes a set of styleframes and animated elements that capture the energy, performance, and innovation associated with Shell V‑Power — a high‑specification fuel brand recognized globally for enhanced engine protection and performance. The visuals integrate bold motion concepts, layered composition, and thematic graphics inspired by speed, force, and automotive performance to communicate the product’s premium positioning within the fuel market. Through striking motion sequences and refined visual language, the project showcases an elevated promotional approach suited for commercial presentations and brand storytelling in digital and video formats.

Cinematic low-light 3D render of a Formula 1 racing car silhouette. The image features dramatic red rim lighting that highlights the aerodynamic curves of the cockpit, halo safety device, and rear wing against a pitch-black background, creating a high-performance, mysterious atmosphere.
Shell V-Power
A global group of energy and petrochemical companies 
with an average of 86,000 employees in more than 70 countries. 
Shell use advanced technologies and take an innovative approach to help build a sustainable energy future.
Process
Anton Raduchits created this project with the collaboration of Fox Adv Agency. Raduchits generated the visual style and final animation dedicated to the inspiration of the Shell V-Power.
Close-up 3D render of a Formula 1 car's air intake and roll hoop structure. The image showcases the glossy red paintwork of the engine cover and detailed carbon fiber aerodynamic fins, featuring realistic light reflections and a shallow depth of field against a dark background.
Styleframes
The video with highlights from the Shell V-Power Dynaflex presentation.
Extreme close-up 3D visualization of golden amber oil droplets suspended in a dark industrial environment. The high-fidelity CGI render features realistic fluid transparency, internal bubbles, and sharp light refractions, set against a background of blurred metallic structures with glowing white vertical lights.
Close-up 3D render of a high-performance car speedometer at night. The digital interface features glowing orange and white increments, a red needle pointing at high speed, and a carbon fiber texture on the dial face, set against a dark interior with realistic lens flare and bokeh effects.
Anton Raduchits
Motion Graphic Artist

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