The store
that talks to you. goodwine
Previously, goodwine had a standard loyalty program: customers were given personalized cards with a fixed discount on alcohol. Over the past 10 years, the number of customers has increased, but the number of cards has not - they were simply handed over from one to another, or people called the cardholder's name at the checkout and received a discount. Thus, one card was used by the whole family, friends, friends of friends, and half of the colleagues. goodwine recognized this as a problem
Credits
Client: Good Wine
Agency: Banda
Motion Design: Anton Raduchits
