The store
that talks to you. goodwine
Previously, goodwine had a standard loyalty program: customers were given personalized cards with a fixed discount on alcohol. Over the past 10 years, the number of customers has increased, but the number of cards has not - they were simply handed over from one to another, or people called the cardholder's name at the checkout and received a discount. Thus, one card was used by the whole family, friends, friends of friends, and half of the colleagues. goodwine recognized this as a problem
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Credits
Client: Good Wine
Agency: Banda
Motion Design: Anton Raduchits
![](https://cdn.myportfolio.com/5659bfca-7b83-4ca8-b6eb-fe280ca3b9ac/be019bc8-209d-498b-b0b3-1cbab9dd37ad_rw_1920.png?h=994d081994e4692fef28acb00888b9df)