Lexus Stand Out

"Lexus Stand Out" is a series of experimental automotive prints that redefines traditional car advertising through the lens of graphic art. This project explores the synergy between the sleek, aerodynamic forms of Lexus vehicles and bold, high-contrast optical patterns. By integrating 3D automotive visualization with abstract zebra-stripe aesthetics, the series investigates the concept of "Visual Motion"—creating a sense of dynamic energy even in a static frame. The collection serves as a fusion of precision CG rendering and avant-garde graphic design. It positions the vehicle not merely as a machine, but as a visual icon. Through the use of striking black-and-white compositions and environmental mockups—ranging from gallery showcases to digital out-of-home (DOOH) billboards—the project demonstrates how sophisticated art direction can elevate brand presence in premium promotional contexts.

This series focuses on creating eye‑catching visual prints that reflect the elegance and performance associated with the Lexus brand, using a combination of high‑quality design techniques, bold typography, and automotive forms. The finished artwork positions Lexus vehicles not just as cars, but as visual icons in printed media and promotional contexts.

The STAND OUT visuals are suitable for gallery showcase, automotive advertising, brand campaigns, and portfolio presentation, representing a fusion of graphic design and automotive passion that appeals to both design audiences and car enthusiasts.