Gatorade '26 Sizzle Reel

CG-driven sizzle reel created for Gatorade's brand refresh — built around the updated logo, product lineup, and campaign line "Hydrates Better Than Water." The project combined full 3D product renders, logo reconstruction and animation, kinetic typography, and stylized brand imagery into a single high-energy piece. Produced at Roger.

GATORADE

CGI Brand Sizzle Reel 2026

TITLES, 2D GRAPHICS

Bold condensed type, sharp diagonal cuts, and a high-contrast orange-and-black palette reinforce the brand's energetic, performance-driven identity.

GLITCH ANIMATION

A stylized digital disintegration effect bridges the logo reveal and the hero product shot within a single continuous camera move. Particle noise, scan-line distortion, and RGB channel breakup

LOGO TRANSITION

Our task was to rebuild that new mark in 3D and animate the transition from the old version to the new, matching every detail of the updated design exactly.

PRODUCT LINEUP

Each product was modeled, textured, and lit to match photo quality, then animated for use across the campaign.

OOH & BRAND WORLD

Mockups of the campaign across billboards, transit posters, and large-format installations, paired with stylized brand imagery that reimagines the G mark within different sports contexts

THE ENVIRONMENT

The visual language behind two key scenes: the full lineup on a stadium field, and the logo's futuristic reveal stage. High-tech, but still unmistakably sports.